Archive for March, 2010

Channel Four Debate ‘Ask the Chancellors’ – TV and the Back Channel

 Tonight’s televised debate between the leading candidates to be the next Chancellor of the Exchequer will provide a solid indication of the potential relevance of social media in the coming election.   Whilst the arguments are played out in the front channel (the TV), the arguments and analysis will be broadcast simultaneously in what [ READ MORE ]

David Cameron’s “Too Many Twits Make a Twat” Was a Major Boob

When David Cameron met Christian O’Connell on Absolute Radio and uttered the now infamous comment when O’Connell asked him why he didn’t use Twitter, he boobed big time.  The Tory leader’s utterance “The trouble with Twitter… too many twits might make a twat.” may prove to be a far bigger faux pas than originally thought and for quite different reasons. [ READ MORE ]

From Cash Gordon to Crash Gordon – Hack Brings Down Tory Site

On Saturday the Tory Party launched a web assault on Gordon Brown with a site called Cash Gordon.  The site highlighted Brown’s links to the Unite union and invited users to play to earn ‘action points’ by tweeting about the campaign.   When the lobby for cash story broke Cash Gordon started to gain significant interest. However things [ READ MORE ]

Facebook Ramps Up Interest in Election with Democracy UK

Facebook has pitched into the election space with Democracy UK,  a campaign page that will carry information from the political parties in the run-up to the vote.  The sister of Mark Zuckerberg, Facebook’s director of market development, Randi Zuckerberg (above) is overseeing the launch.  The political parties are also starting to target Facebook with ad campaigns. Facebook was a pivotal space in [ READ MORE ]

Conservatives Take Campaign in Marginals On Line and Hyper Local

Much has been made of the Tories’ foray into the web on a national stage. There’s an in-depth feature about the party’s on-line strategy in this month’s edition of Wired – print version only so rush out and buy. The Conservative Party is clearly also taking the fight to the doorstep.   Marginal seats are where the election is lost [ READ MORE ]

Twitelection – Twit Was Inevitable Really

We suspect this will be one of many ‘tw-opinion’ polls that use twitter to predict how the nation is feeling about the election, how people plan to vote and ultimately the outcome.  Twitelection invites users not just to name a party but to use  happy or sad face to express sentiment or emotion in relation to the main parties. [ READ MORE ]

Why Tom Watson MP is Only Half Right (or Half Wrong) on TV

This evening at Millbank tower, political blogger and journalist Paul Evans hosted a panel of digitally aware politicians and commentators that included Tom Watson MP, Jeremy Hunt MP and the Evening Standard’s Deputy Political Editor Paul Waugh.  They were there to debate the subject of social media and the election.  Given that’s precisely the subject of this blog we felt [ READ MORE ]

David Cameron Watching David Cameron

The user-generated mashup that has been the scourge of pre-election advertising campaigns this year is also coming to a video clip near you. There is a wonderfully irreverent site called Speechbreaker.co.uk that allows users to re-edit speeches by the three main party leaders. It’s quick and fun and you can post the results to YouTube. [ READ MORE ]

Grass Roots Campaign for Vince Cable to be Chancellor #invincecable

There is a lot of debate as to whether social media will play a truly significant role in the coming election or not.  The nay-sayers point to the fact that we have no Obama-like figure around which support can coalesce and the short nature (less than four weeks) of the official general election campaign. A key [ READ MORE ]

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